{"product_id":"mascara-for-mature","title":"👁️50% OFF NOW! Lightweight Airy Volumizing Curling Mascara, Feather-Long Lasting Lash Makeup, Soft Non-Clumpy Mascara for Full Bouncy Eyelashes","description":"\u003cstyle\u003e\n.lw-mascara{max-width:820px;margin:0 auto;font-family:Arial,Helvetica,sans-serif;color:#30253b;line-height:1.65;font-size:16px}\n.lw-mascara *{box-sizing:border-box}\n.lw-mascara img{display:block;width:100%;height:auto;border-radius:10px}\n.lw-mascara .lw-hero{text-align:center;background:#faf3fc;padding:25px 18px 30px;border-radius:12px}\n.lw-mascara .lw-kicker{display:inline-block;background:#8e62bd;color:#fff;border-radius:30px;padding:6px 16px;font-size:13px;font-weight:bold;letter-spacing:.5px}\n.lw-mascara h1{font-size:34px;line-height:1.2;margin:15px 0;color:#51247d}\n.lw-mascara h2{font-size:27px;line-height:1.25;margin:0 0 13px;color:#51247d}\n.lw-mascara h3{font-size:19px;line-height:1.35;margin:0 0 8px;color:#51247d}\n.lw-mascara p{margin:10px 0}\n.lw-mascara .lw-subtitle{font-size:18px}\n.lw-mascara .lw-offer{background:#fff0ce;border:1px solid #f3cf83;color:#69430a;padding:12px 10px;margin:16px 0;border-radius:8px;font-weight:bold}\n.lw-mascara .lw-btn{display:block;background:#663393;color:#fff!important;text-decoration:none;text-align:center;font-weight:bold;font-size:17px;padding:15px 12px;border-radius:7px;margin:18px 0 8px}\n.lw-mascara .lw-btn:hover{background:#51247d}\n.lw-mascara .lw-small{font-size:12px;color:#786d7e}\n.lw-mascara .lw-section{padding:30px 19px;border-bottom:1px solid #eee5f1}\n.lw-mascara .lw-center{text-align:center}\n.lw-mascara .lw-benefit{padding:17px 0;border-bottom:1px solid #eee5f1}\n.lw-mascara .lw-benefit:last-child{border-bottom:0}\n.lw-mascara .lw-number{display:inline-block;color:#8e62bd;font-weight:bold;font-size:13px;letter-spacing:1px;margin-bottom:4px}\n.lw-mascara .lw-points{padding:0;list-style:none;text-align:left;margin:18px 0}\n.lw-mascara .lw-points li{padding:7px 0}\n.lw-mascara .lw-check{color:#7545a0;font-weight:bold;margin-right:7px}\n.lw-mascara .lw-card{background:#faf6fc;border-radius:10px;padding:18px;margin:15px 0}\n.lw-mascara .lw-review{border:1px solid #eadff1;padding:16px;border-radius:9px;margin:12px 0;background:#fff}\n.lw-mascara .lw-stars{color:#9b70c5;letter-spacing:2px}\n.lw-mascara details{padding:15px 0;border-bottom:1px solid #e8deed}\n.lw-mascara summary{cursor:pointer;font-weight:bold;color:#51247d}\n.lw-mascara details p{margin:10px 0 0}\n.lw-mascara .lw-final{background:#f7effb;text-align:center;padding:28px 18px;border-radius:10px}\n@media(max-width:520px){\n .lw-mascara h1{font-size:28px}\n .lw-mascara h2{font-size:23px}\n .lw-mascara .lw-section{padding:24px 15px}\n .lw-mascara .lw-hero{padding:20px 14px 24px}\n}\n\u003c\/style\u003e\n\u003cdiv class=\"lw-mascara\"\u003e\n\u003c!-- HERO --\u003e\n\u003cdiv class=\"lw-hero\"\u003e\n\u003cspan class=\"lw-kicker\"\u003eFOR MATURE LASHES\u003c\/span\u003e\n\u003ch1\u003eYOUR LASHES, BUT LONGER-LOOKING. ✨\u003c\/h1\u003e\n\u003cp class=\"lw-subtitle\"\u003eMeet your new everyday mascara for beautifully defined lashes.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/2913\/6289\/files\/3fe525d4-2ae8-472c-a622-e784c568e0e2.png?v=1792579040\" alt=\"\"\u003e\u003c\/p\u003e\n\u003c!-- Replace with your UK-market mascara banner uploaded to Shopify Files --\u003e\n\u003cdiv class=\"lw-offer\"\u003e🎁 SPECIAL OFFER: BUY 1 GET 1 FREE\u003c\/div\u003e\n\u003cul class=\"lw-points\"\u003e\n\u003cli\u003e\n\u003cspan class=\"lw-check\"\u003e✓\u003c\/span\u003e Precision brush to help coat fine lashes\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"lw-check\"\u003e✓\u003c\/span\u003e Lengthening and volumising appearance\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"lw-check\"\u003e✓\u003c\/span\u003e Helps separate lashes for a defined finish\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"lw-check\"\u003e✓\u003c\/span\u003e Water-resistant tubing-style formula\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"lw-check\"\u003e✓\u003c\/span\u003e Designed to remove with warm water\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ca class=\"lw-btn\" href=\"https:\/\/\"\u003e SHOP THE OFFER → \u003c\/a\u003e\n\u003cp class=\"lw-small\"\u003eCheck the current offer and available shades on the product page.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- PROBLEM \/ SOLUTION --\u003e\n\u003cdiv class=\"lw-section lw-center\"\u003e\n\u003ch2\u003eWHEN YOUR LASHES NEED A LITTLE EXTRA LOVE 💜\u003c\/h2\u003e\n\u003cp\u003eFine, short or sparse-looking lashes can be difficult to define. A heavy formula or an oversized brush can make everyday application feel more complicated than it needs to be.\u003c\/p\u003e\n\u003cp\u003eThis mascara is designed to help coat and separate lashes, creating a longer-looking, fuller-looking finish without the need for false lashes.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/2913\/6289\/files\/9b4b4b82-6f63-45f6-93bb-495749ecea8d_1__png.jpg?v=1792578772\" alt=\"\"\u003e\u003c\/p\u003e\n\u003cdiv class=\"lw-card\"\u003e\n\u003ch3\u003eLESS FUSS. MORE DEFINITION.\u003c\/h3\u003e\n\u003cp\u003eA simple addition to your everyday makeup routine, whether you prefer a natural look or more noticeable lashes.\u003c\/p\u003e\n\u003cp\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/2913\/6289\/files\/ChatGPTImage5jun2026_12_08_32_png.jpg?v=1792578772\" alt=\"\"\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- FEATURE 1 --\u003e\n\u003cdiv class=\"lw-section\"\u003e\n\u003cspan class=\"lw-number\"\u003e01 \/ PRECISION\u003c\/span\u003e\n\u003ch2\u003eREACH THE LASHES THAT ARE EASY TO MISS\u003c\/h2\u003e\n\u003cp\u003eThe precision brush helps coat fine and shorter lashes, giving you more control as you work from root to tip.\u003c\/p\u003e\n\u003cul class=\"lw-points\"\u003e\n\u003cli\u003e\n\u003cspan class=\"lw-check\"\u003e✓\u003c\/span\u003e Helps define fine lashes\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"lw-check\"\u003e✓\u003c\/span\u003e Designed for controlled application\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan class=\"lw-check\"\u003e✓\u003c\/span\u003e Build your preferred lash look\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c!-- FEATURE 2 --\u003e\n\u003cdiv class=\"lw-section\"\u003e\n\u003cspan class=\"lw-number\"\u003e02 \/ LENGTH \u0026amp; VOLUME\u003c\/span\u003e\n\u003ch2\u003eMAKE EVERY LASH COUNT ✨\u003c\/h2\u003e\n\u003cp\u003eGive lashes a more noticeable appearance with lengthening and volumising definition. Add another coat if you want a more dramatic finish.\u003c\/p\u003e\n\u003cdiv class=\"lw-card\"\u003e\n\u003ch3\u003eYOUR LOOK, YOUR WAY\u003c\/h3\u003e\n\u003cp\u003eKeep it subtle for daytime makeup or build up the coverage for evenings and special occasions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c!-- FEATURE 3 --\u003e\n\u003cdiv class=\"lw-section\"\u003e\n\u003cspan class=\"lw-number\"\u003e03 \/ DEFINED FINISH\u003c\/span\u003e\n\u003ch2\u003eSEPARATED-LOOKING LASHES, WITHOUT THE HEAVY FEEL\u003c\/h2\u003e\n\u003cp\u003eApply in light, even strokes to help separate lashes and create a cleaner, more defined finish.\u003c\/p\u003e\n\u003cp\u003eFor the best result, start with a thin coat and build gradually according to your preferred look.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- FEATURE 4 --\u003e\n\u003cdiv class=\"lw-section\"\u003e\n\u003cspan class=\"lw-number\"\u003e04 \/ EVERYDAY WEAR\u003c\/span\u003e\n\u003ch2\u003eREADY FOR YOUR DAILY ROUTINE\u003c\/h2\u003e\n\u003cp\u003eThe water-resistant formula is designed to help resist everyday smudging and light moisture while keeping lashes defined.\u003c\/p\u003e\n\u003cp\u003ePlease note: water-resistant does not mean fully waterproof.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- FEATURE 5 --\u003e\n\u003cdiv class=\"lw-section\"\u003e\n\u003cspan class=\"lw-number\"\u003e05 \/ EASY REMOVAL\u003c\/span\u003e\n\u003ch2\u003eLESS FUSS AT THE END OF THE DAY\u003c\/h2\u003e\n\u003cp\u003eThe tubing-style formula is designed to come away with warm water, helping simplify your evening makeup routine.\u003c\/p\u003e\n\u003cp\u003eFollow the product directions and avoid harsh rubbing around the delicate eye area.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- HOW TO USE --\u003e\n\u003cdiv class=\"lw-section\"\u003e\n\u003cdiv class=\"lw-center\"\u003e\n\u003ch2\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0715\/2913\/6289\/files\/3fe525d4-2ae8-472c-a622-e784c568e0e2.png?v=1792579040\" alt=\"\"\u003e\u003c\/h2\u003e\n\u003ch2\u003eYOUR 3-STEP LASH ROUTINE\u003c\/h2\u003e\n\u003cp\u003eSimple application. A finish you can make your own.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lw-benefit\"\u003e\n\u003cspan class=\"lw-number\"\u003eSTEP 01\u003c\/span\u003e\n\u003ch3\u003eSTART CLEAN\u003c\/h3\u003e\n\u003cp\u003eBegin with clean, dry lashes. If you use an eyelash curler, curl your lashes before applying mascara.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lw-benefit\"\u003e\n\u003cspan class=\"lw-number\"\u003eSTEP 02\u003c\/span\u003e\n\u003ch3\u003eSWEEP FROM ROOT TO TIP\u003c\/h3\u003e\n\u003cp\u003eUse gentle strokes to coat your lashes, paying attention to the finer lashes around the corners.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lw-benefit\"\u003e\n\u003cspan class=\"lw-number\"\u003eSTEP 03\u003c\/span\u003e\n\u003ch3\u003eBUILD YOUR LOOK\u003c\/h3\u003e\n\u003cp\u003eAdd another light coat if desired, following the product instructions for application and removal.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003ca class=\"lw-btn\" href=\"https:\/\/\"\u003e GET YOUR MASCARA → \u003c\/a\u003e\n\u003c\/div\u003e\n\u003c!-- SHADES --\u003e\n\u003cdiv class=\"lw-section lw-center\"\u003e\n\u003ch2\u003eFIND YOUR EVERYDAY SHADE 💜\u003c\/h2\u003e\n\u003cdiv class=\"lw-card\"\u003e\n\u003ch3\u003eINTENSE BLACK\u003c\/h3\u003e\n\u003cp\u003eFor a more defined, classic lash look.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"lw-card\"\u003e\n\u003ch3\u003eBALM BROWN\u003c\/h3\u003e\n\u003cp\u003eFor a softer-looking finish that works beautifully with more natural everyday makeup.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cp class=\"lw-small\"\u003eShade availability may vary. Please confirm the options shown on the product page before ordering.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- OFFER --\u003e\n\u003cdiv class=\"lw-final\"\u003e\n\u003cspan class=\"lw-kicker\"\u003eA LITTLE BEAUTY TREAT\u003c\/span\u003e\n\u003ch2 style=\"margin-top: 16px;\"\u003eONE FOR YOU. ONE TO SHARE. 🎁\u003c\/h2\u003e\n\u003cp\u003eRefresh your makeup routine with a mascara designed to help define, lengthen and add the appearance of volume to your lashes.\u003c\/p\u003e\n\u003cdiv class=\"lw-offer\"\u003eBUY 1 GET 1 FREE\u003c\/div\u003e\n\u003ca class=\"lw-btn\" href=\"https:\/\/\"\u003e SHOP THE OFFER NOW → \u003c\/a\u003e\n\u003cp class=\"lw-small\"\u003eOffer terms and final price are confirmed on the product page and at checkout.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c!-- FAQ --\u003e\n\u003cdiv class=\"lw-section\"\u003e\n\u003ch2 class=\"lw-center\"\u003eFREQUENTLY ASKED QUESTIONS\u003c\/h2\u003e\n\u003cdetails\u003e\n\u003csummary\u003eIs this mascara waterproof?\u003c\/summary\u003e\n\u003cp\u003eIt is water-resistant rather than fully waterproof. Please refer to the product details for the formula's specific performance and care instructions.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan it be used on fine or short lashes?\u003c\/summary\u003e\n\u003cp\u003eThe precision brush is designed to help coat and define finer and shorter lashes. Results will vary depending on your natural lashes and application.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eCan I apply more than one coat?\u003c\/summary\u003e\n\u003cp\u003eYou can build up your preferred look with additional coats. Follow the product directions and avoid applying too much product at once.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow do I remove it?\u003c\/summary\u003e\n\u003cp\u003eThe tubing-style formula is designed to remove with warm water. Follow the instructions supplied with the product and avoid rubbing the eye area harshly.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eWhich shade should I choose?\u003c\/summary\u003e\n\u003cp\u003eIntense Black gives a more defined look, while Balm Brown offers a softer appearance. Confirm current shade availability on the product page.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003cdetails\u003e\n\u003csummary\u003eHow does Buy 1 Get 1 Free work?\u003c\/summary\u003e\n\u003cp\u003ePlease check the current promotion details on the product page and confirm the eligible products and final total at checkout.\u003c\/p\u003e\n\u003c\/details\u003e\n\u003c\/div\u003e\n\u003c!-- FINAL CTA --\u003e\n\u003cdiv class=\"lw-final\" style=\"margin-top: 20px;\"\u003e\n\u003ch2\u003eYOUR LASH ROUTINE, SIMPLIFIED. ✨\u003c\/h2\u003e\n\u003cp\u003eDiscover a more defined, lengthened-looking lash finish with your new everyday mascara.\u003c\/p\u003e\n\u003ca class=\"lw-btn\" href=\"https:\/\/\"\u003e DISCOVER YOUR MASCARA → \u003c\/a\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"ottostuart","offers":[{"title":"Buy 1 Get 1 Free","offer_id":50827626512523,"sku":"LG60335385C01*2","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"Buy 2 Get 2 Free","offer_id":50827626545291,"sku":"LG60335385C01*4","price":17.99,"currency_code":"GBP","in_stock":true},{"title":"Buy 3 Get 3 Free","offer_id":50827626578059,"sku":"LG60335385C01*6","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0607\/8352\/6027\/files\/3fe525d4-2ae8-472c-a622-e784c568e0e2.png?v=1792652614","url":"https:\/\/ottostuart.com\/products\/mascara-for-mature","provider":"ottostuart","version":"1.0","type":"link"}